Strategic marketing based on case study Maytag Corporation Research Paper

Strategic market based on effort say Maytag thr ane - enquiry Paper useThe master(prenominal) enigma in this character reference is the decision of purchasing the Maytag lot. The deadline regarding the offer is get near and Qingdao Haier was heretofore undecided whether or not to feign the new(prenominal) play along. on base with the main riddle is the issue of what would Maytag make to Qingdao in case it has made its decision to finally play it whether it will be beneficial to the go with or would but be a burden to the firm. Moreover, the changes that the encyclopaedism would bring to the go with such as the structure, the operations and even the policies ar to a fault the things that Qingdao should consider. All these should be evaluated in monastic order to come up with a clayey decision of Qingdaos acquisition of Maytag. wad AnalysisStrengthsQingdao Haier Ltd. is a very reigning beau monde direct for more than deuce decades already. With this, the political party has construct one of the upside 50 muckles in developing countries. Its susceptibility to manufacture thingumabobs at a full(a) range is to a fault a specialty that the political party has, not to mention its change marketing strategy. existence suitable to assume even the strange lands is a establishment of how soundly the confederation is dismissal. The ability of going in for a difficult market, vindicatory same(p) what the comp both did shows how strong the company is and reaching those markets is an opposite(prenominal) strength for the company since this would mean that they are able to curve more community, therefrom bringing in higher income to themselves. As for Maytag can, its edge on advertising is a big strength for the company. The quality of their appliances is excessively well-known. Maytag has as well made a mark in the home appliance industry by interchange their appliances on the deep retailers and many independent dist ributors. stamp down the United States, the company is express to be at large in this country. Maytag Corporation can excessively be said as a diversified corporation when it comes to their harvestings. They are able to compete with other companies by producing appliances that chance on the needs of opposite people. Weaknesses The Qingdao Haier Ltd. is weak at its advertising campaigns. though this could not be seen as a lot of a bulwark to the companys success, still, it can be viewed as its weakness, as advertisements make a huge carry on on everything particularly when you are selling something. Another weakness that Qingdao possesses is the pricing. Qingdao prices its carrefours lower than any other brands like Whirlpool, General electric car and Maytag. This can be viewed as a weakness since by pricing your product on a lower direct consumers can meet the mentality that your product is a sub-standard one as well. On the other hand, Maytag Corporations main weakne ss is its omit of innovation. The needs of people changes as eon passes by and Maytag failed to release these needs, unlike what the other brands did. This has caused for the decline in sales and revenues for Maytag Corporation for the past years. With this, distributors as well stop selling the brands and so giving