Tuesday, December 10, 2019

San Miguel Corporation free essay sample

For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market. In addition to its leadership in the Philippine food and beverage industry, San Miguel has established a significant presence overseas. The Company’s operations extend beyond its home base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand and Australia. Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company. San Miguel’s partners are world leaders in their respective businesses. Kirin Brewery Co. , Ltd. is a major shareholder of San Miguel Brewery. The Company also has successful joint venture relationships with US-based Hormel Foods Corporation, Nihon Yamamura Glass and QTel, a telecommunications company in Qatar. In the Philippines, San Miguel’s corporate strategy is at aimed capitalizing on new growth markets through acquisitions and further enhancing its competitive position by improving synergies across existing operational lines. The company has significantly expanded its participation in both its core businesses of food, beverage and packaging, as well as heavy industries including power and other utilities, mining, energy, tollways and airports. Mission/Vision/Objectives of the Company Vision SMC’s fundamental and historical  philosophy— Proft with Honor The following are SMC’s objectives: * To be constantly aware of the aspirations of the people and of the nation, and to ensure that San Miguel continues to make a major contribution towards the achievement of these  aspirations. * To  manufacture,  distribute  and  sell  throughout  the  Philippines  food products, beverages, packaging products and animal feeds, being  ready at all times to add, modify or discontinue products in accordance with changes in the market. To diversify into fields, which will ensure optimum utilization  of management resources and a  substantial contribution to  corporate profits * To seek and develop export markets for new products as well as for those already being produced by the Corporation. * To generate a return on funds employed sufficient to ensure an adequate rate of  growth  for  the  Corporation,  and  to  provide  sati sfactory  returns  to stockholders. To provide an environment which is conducive to the development of the individual and which encourages employees to realize their full capabilities * To adopt a flexible and objective attitude towards change and to pursue an active policy of innovation. Mission San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host  communities  and  various  stakeholders  by  harnessing  corporate  social responsibility among the various San Miguel businesses in pursuing mutually beneficial programs that lead to  self-reliance and sustainability. Through its corporate social responsibility arm, San Miguel Foundation Incorporated, San Miguel Corporation proactively reaches out to others to bring forth change that will enable communities to live better lives. San Miguel Foundation, Inc. has crafted various programs and projects that address contemporary issues on livelihood, health, education, the environment and disaster relief following its overall direction of Enterprise, Education and the Environment. The San Miguel Foundation Team Camille B. Buenaventura Executive Director Jennifer E. Rodriguez Ken B. Reston Program Officers Rona Mei Y. Tanchico Faustino F. Olaguera Program Assistants Vision To take the lead in realizing San Miguel Corporation’s commitment to social development in the Company’s effort to contribute towards the improvement of life in the communities in which it operates and the public it serves. Mission San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various stakeholders by harnessing corporate social responsibility among the various San Miguel businesses in pursuing mutually beneficial programs that lead to self-reliance and sustainability. Goals San Miguel Foundation, Inc. will initiate, manage and support social development initiatives that: Promote education to youth from low income families through scholarships, literacy classes and support programs like supplemental feeding, book donations, etc. Strengthen communities through capability building activities and the provision of basic social services; Support local enterprises that bring livelihood opportunities to community groups, dependents, San Miguel retirees and other stakeholders; Provide assistance to disaster-stricken communities through relief and ehabilitation programs; and protect, preserve and regenerate the environment. A corporation’s initiatives in social responsibility broaden with the growth of its business. This is especially true when social responsibility is woven into the fabric of its corporate structure. San Miguel is a company of people who care – about people and the communities we serve and partner with, as well as the busines ses we manage. We have a proud history of doing business honorably, of working to improve the quality of life, and giving something back. Social responsibility exemplifi es our spirit of caring. We care for our environment, our stakeholders, our customers and investors, our host communities, and our own people because they are integral to our growth. Our programs are designed to enhance the relevance of our social responsibility endeavors as we partner with these vital linkages to our various businesses. Social responsibility is a commitment we pursue for the long term as we continue to honor our social covenant with our various key publics. It is part of our corporate character. Eduardo M. Cojuangco, Jr.

Monday, December 2, 2019

Sense And Sensibility Essays (1617 words) - Literature, Jane Austen

Sense And Sensibility ook Report - Sense and Sensibility 1.) In Jane Austen, Sense and Sensibility, the title is a metaphor for the two main characters Elinor and Marianne. Elinor represents sense and Marianne represents sensibility. We find out early that Elinor does not share her feelings. When Edward comes into the story, there was an immediate attraction. She tells no one of her feelings. It was just assumed that they are meant for each other. When Edward has to leave, Elinor says nothing. Edward does promise he will come down and give Margaret an atlas. When the atlas comes and not Edward, the one who ends up crying was Margaret and not Elinor. We do learn, however, that Elinor can get emotional too. When Marianne was playing the piano at their new cottage, Elinor cries as she listens. She said the song was her late father's favorite. Later on in the story, Marianne kept on nagging Elinor for not sharing her feelings. Finally, Elinor shows her emotions by telling her that she did have a broken heart after she found out that Edward had a fiancee - Lucy. Elinor would definitely represent sense. She keeps her thoughts to herself. Maybe it is because she thinks she will not end up hurting so bad as Marianne did. Marianne, on the other hand, represents sensibility. She follows her heart. She does not let anything come in the way of showing her emotions. When she first met Colonel Brandon, it is obvious that he was in love with her at first sight. Marianne, shows very clear that she was not interested in such an old man like him. However, when Marianne meets Willoghby, it was like a hero rescuing his princess. They fall in love with each other. Marianne does not hide her emotions about Willoughby to anyone, However, in the society that they were in, Willoughby did not think he could marry Marianne because of the social class. In the end, this almost kills Marianne. As Marianne realizes that the Colonel has always been there, she falls in love with him. 2.) My favorite character is Colonel Brandon. I think in a way he is very much like Elinor. He does not show his emotions a whole lot, but he does talk to people about his problems. There were so many instances when he asks Elinor about the relationship between Marianne and Willoughby. He was always depressed to hear and to know that there was no way of getting his lover from Willoughby. However, that does not stop his passion for her. I admire his integrity and dignity. Despite his sadness and jealousy perhaps, he was never tempted or intended to destroy their relationship and never tried to break them up. He was always silently wishing in his heart that Marianne someday will notice him. I think he is sophisticated and does not deserve a brat like Marianne. Even now, I still do not understand why a rich and sophisticated like him would want an immature and na've lady like Marianne? I guess maybe the opposite attracts!! 3.) My favorite scene of the story is in the ending. The story ends happily with Elinor marrying Edward, and Marianne marrying the Colonel. There is a gentle irony in the outcome of Marianne's life. Marianne was born to extraordinary fate. She was born to overcome an affection formed so late in life as at seventeen, and with no sentiment superior to strong esteem and lively friendship, voluntarily to give her hand to another-and that other, a man who had suffered no less than herself under the event of a former attachment, whom, two years ago, she had consider too old to be married, and who still sought the constitutional safeguard of a flannel waistcoat!(pg. 304) I feel most happy for Colonel Brandon because, he was now as happy as hose who best loved him believed he deserved to be; in Marianne he was consoled for every past affliction. Marianne could never loves by halves; and her whole heart became, in time, as much devoted to her husband as it had once been to Willoughby.(pg. 305) As for Willoughby, he could not hear of her marriage without a pang; He long thought of Colonel Brandon with envy and of Marianne with regret! As for Elinor and Edward, I think it's especially comforting for Elinor. I can imagine how happy and joyful she must have felt. After all those days of wondering and doubting

Wednesday, November 27, 2019

29 Effective Examples of Public Relations Campaigns and Tactics

29 Effective Examples of Public Relations Campaigns and Tactics Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals. From old-school media placements to large-scale event planning to modern digital communication, it often requires an interesting mix of skills and competencies to do well. And that’s probably why you’re here. You know the benefits of doing PR: earning trust, establishing valuable relationships, and building branding awareness, all while collaborating with content and social media marketing, but with lower costs than traditional advertising. Sounds awesome, right? Well, sure it does. But which tactics should you execute? Where do companies start developing plans? And what does effective PR even look like in real life when it encompasses so many things? That’s what you’ll find in this post: 30 examples demonstrating what this time-tested marketing discipline look like in the real world. You’ll find basic stuff like different areas of the business you can explore, plus tons of actual campaigns to help inspire your own strategy. Table of Contents: Definition Basic PR Disciplines Basic PR Tactics Successful PR Campaigns What is ? Its the best all-in-one marketing management platform to organize all your projects and team members. See it in action. Snag Three Free PR Templates This post is full of examples you can borrow ideas from. But, what happens when it comes time to execute your strategy? Grab these free templates to support better execution: PR Plan Template: Press Release Template: AP Style Cheat Sheet: in oneplace. Save 20 hrs this week alone and every weekafter. If youve ever kicked the tires on , nows the time to see what its reallylike. Schedule Your Demo Success! Your download should start shortly. Clean up the chaos with your editorial calendar! With , youll Save time with blogging, social, and email think HOURS every week Schedule your social posts in batches and increase your posting frequency super easily Get your sht together and hold yourself accountable to publishing like the boss you are! Now’s the perfect time to start your 14-day free trial to see for yourself! Start Your Free Trial

Saturday, November 23, 2019

Chinas Grand Canal

Chinas Grand Canal The largest canal in the world, the Grand Canal of China, wends its way through four provinces, beginning at Beijing and ending at Hangzhou.   It ties together two of the greatest rivers in the world - the Yangtze River and the Yellow River - as well as smaller waterways such as the Hai River, the Qiantang River, and the Huai River. History of The Grand Canal Just as impressive as its incredible size, however, is the Grand Canals remarkable age. The first section of the canal likely dates back to the 6th century BCE, although Chinese historian Sima Qian claimed that it went back 1,500 years earlier than that to the time of the legendary Yu the Great of the Xia Dynasty.   In any case, the earliest section links the Yellow River to the Si and Bian Rivers in Henan Province.   It is known poetically as the Canal of the Flying Geese, or more prosaically as Far-Flung Canal. Another early section of the Grand Canal was created under the direction of King Fuchai of Wu, who ruled from 495 to 473 BCE.   This early portion is known as the Han Gou, or Han Conduit, and connects the Yangtze River with the Huai River. Fuchais reign coincides with the end of the Spring and Autumn Period, and the beginning of the Warring States period, which would seem to be an inauspicious time to take on such a huge project. However, despite the political turmoil, that era saw the creation of several major irrigation and waterworks projects, including the Dujiangyan Irrigation System in Sichuan, the Zhengguo Canal in Shaanxi Province, and the Lingqu Canal in Guangxi Province. The Grand Canal itself was combined into one great waterway during the reign of the Sui Dynasty, 581 - 618 CE.   In its finished state, the Grand Canal stretches 1,104 miles (1,776 kilometers) and runs north to south roughly parallel to the east coast of China.   The Sui used the labor of 5 million of their subjects, both men and women, to dig the canal, finishing work in 605 CE. The Sui rulers sought to connect northern and southern China directly so that they could ship grain between the two regions.   This helped them to overcome local crop failures and famine, as well as supplying their armies that were stationed far from their southern bases.   The path along the canal also served as an imperial highway, and post offices set all along the way served the imperial courier system. By the Tang Dynasty era (618 - 907 CE), more than 150,000 tons of grain traveled the Grand Canal annually, most of it tax payments from southern peasants moving to the capital cities of the north.   However, the Grand Canal could pose a danger as well as a benefit to the people who lived beside it.   In the year 858, a terrible flood spilled into the canal, and drowned thousands of acres across the North China Plain, killing tens of thousands.   This catastrophe represented a huge blow to the Tang, already weakened by the An Shi Rebellion.   The flooding canal seemed to suggest that the Tang Dynasty had lost the Mandate of Heaven, and needed to be replaced. To prevent the grain barges from running aground (and then being robbed of their tax grain by local bandits), the Song Dynasty  assistant commissioner of transport Qiao Weiyue invented the worlds first system of pound locks.   These devices would raise the level of the water in a section of the canal, to safely float barges past obstacles in the canal. During the Jin-Song Wars, the Song dynasty in 1128 destroyed part of the Grand Canal to block the Jin militarys advance.   The canal was only repaired in the 1280s by the Mongol Yuan Dynasty, which moved the capital to Beijing and shortened the total length of the canal by about 450 miles (700 km). Both the Ming (1368 - 1644) and the Qing (1644 - 1911) Dynasties maintained the Grand Canal in working order.   It took literally tens of thousands of laborers to keep the whole system dredged and functional each year; operating the grain barges required an additional 120,000 plus soldiers. In 1855, disaster struck the Grand Canal.   The Yellow River flooded and jumped its banks, changing its course and cutting itself off from the canal.   The waning power of the Qing Dynasty decided not to repair the damage, and the canal is still not entirely recovered.   However, the Peoples Republic of China, founded in 1949, has invested heavily in repairing and reconstructing damaged and neglected sections of the canal. The Grand Canal Today In 2014, UNESCO listed the Grand Canal of China as a World Heritage Site.   Although much of the historic canal is visible, and many sections are popular tourist destinations, currently only the portion between Hangzhou, Zhejiang Province and Jining, Shandong Province is navigable.   That is a distance of about 500 miles (800 kilometers).

Thursday, November 21, 2019

Meditation to the Heart of Darkness Essay Example | Topics and Well Written Essays - 1500 words

Meditation to the Heart of Darkness - Essay Example Yet Conrad, as a man who had endured many hardships in his life even before his eleventh birthday (Papke, 2000), was also aware of the hidden aspect of the hearts of men. Motives ranging from good to evil reside in the human heart, yet are not always visible on their faces. Hearts are very private and hidden places, and the heart of a continent is shown to be often as dark as the heart of the humans who seek to penetrate it. Work is essential to life, and people spend so much time performing the actions of their life's work that they are often inextricably tied to the job. Marlow shows the lengths to which people will go to get employed when he relates that after asking men for a job and they "said 'My dear fellow,' and did nothing. Then-would you believe it-I tried the women. I, Charlie Marlow, set the women to work-to get a job" (Conrad, 72). His subsequent job with the Company demonstrates the power that Work can have over persons. It is depicted as a one-dimensional and overarching presence to which the men of the tale answer. It is connected with not just the men who travel on the steamers into the African territory, but also with the hearers of the tale, whose jobs are intimately connected with the operation of the Company's machine. Work may also be seen as a machine that drives the darkness of the ivory business. The fact that so many persons must provide for both themselves and families makes p opular what is essentially an inhumane practice of de-tusking elephants. The natives who work with the whites engage in this practice for the sake of having the income that work provides. This they do, though it encroaches upon the sanctity of animal life much in the same way that slavery has encroached upon the sanctity of human life. Yet, for the sake of work the natives become a party to something of an inhumanity that is similar to those their kinsmen have faced within the past century. For seamen, the sea is synonymous with work, and Conrad has been quoted by Papke (2000) as saying, "men and sea interpenetrate, so to speak--the sea entering the life of most men and the men knowing something or everything about the sea." The work enters every part of a seaman's life and is connected somehow with his actions, whether honorable or dark. In Africa, the work that is done by the Europeans who enter the territory is as dark as the continent as it has been described throughout history. Though theft is frowned upon in European society, robbery is essentially the goal of these "reputable" merchants who enter that territory. Of this double standard Conrad writes, "By heavens! there is something after all in the world allowing one man to steal a horse while another must not look at a halter" (98-99). The truth of these men's dishonesty is substantiated in the text. As Marlow travels along the coast and then within the continent, he comes upon several instances in which the continent and its inhabitants are being robbed of their possessions. The animals whose tusks provide the ivory are in danger because the greed of those robbing seamen who want their tusks and would see them die in order to have the boon that they desire. Not only do the European seamen rob the elephants of their lives, but they also rob the Africans of the riches of their own territory. This type of robbery is especially perceptible in the character Kurtz, who under the guise of entering the African territory for trading purposes has resorted

Tuesday, November 19, 2019

America in the 1920s Essay Example | Topics and Well Written Essays - 1250 words

America in the 1920s - Essay Example Realities of the wartime, accompanied by the scale restrictions of democracy and introduction to violence of tens millions of people, have rendered huge influence on public psychology, morals, valuable priorities. At the same time, the war has also lay the foundation of rather significant industrial growth in the majority of the states of the West that cannot but affect a standard of living of the population. To the full all this was showed in the history of the United States of America. The war and post-war economic boom became the reason of essential social changes in the country, which have turned into partial reconsideration of former, in many respects Puritan, value system. So let us consider 1920s American economic and social developments, including the economic boom (1922-1929), impact of the automobile, introduction of new electrical products and household appliances, improvement of the standard of living and working conditions, and growth of the stock market. Growth of the population and the well-being of the population in the beginning of the twenties century have led to a long growth in economy. In 1920s was carried out railway construction, people spent a lot of money for purchase of the new capital 'consumer blessings', and as a result building sector, automobile and other industries experienced an extraordinary rise. It is possible to say that the most important factor of the amazing economic boom (1922-1929) in the USA is the occurrence of new industries. In particular, phenomenal rise was observed in automotive industry. There has arisen the huge demand for production of allied industries, especially steel, rubber, glass and oil products. In the road building, which has received additional stimulus of development, there were also many new workplaces. In the same period in high gear developed manufacture of radio, other electrical products and household appliances. Installment trading became the powerful factor of growth of interna l consumption. Despite of the existence of variety of laws, called to limit the creation of large corporations, monopolization of economic life occurred very quickly, especially in sphere of public service. As it usually happens during the periods of boom, in the second half 1920s there was a big growth of share prices. And there was a ground for it: manufacture grew, incomes of the population raised, unemployment decreased. "Americans invested in companies by buying shares. They bought shares 'on the margin', paying back loans when share prices went up1". When this speculative boom has reached its limit, it has begun great fall of stocks. Since this moment all financial system of the USA and together with it the financial system of other world has started crackling. It is assumed that the main reason of the Great depression is the stock market crash in 1929. However the process actually has been set by the irresponsible profit making of brokers during the economic boom, which has begun in 1924. During this period the country is unprecedented prospered, however then there was a dangerous skew in incomes. Calvin Coolidge, the president of the USA in 1924-1929, has declared the non-interference of the state in business. The tax on income has been sharply lowered. Illusion of economic growth has led to occurrence of a financial pyramid: the share price were artificially overestimated, Americans counted up dividends and bought new shares,

Sunday, November 17, 2019

Good Writing Essay Example for Free

Good Writing Essay You know it when you see it. It is not that hard to tell whether a piece of writing is good or bad, you just have to read it. And it is pretty important to be able to discern the difference, if you ask me. But things get more challenging if you have to explain why it is good. You might be called upon to write a report at school or you may fancy communicating your ideas online via a blog. And, of course, a well written CV with no spelling or grammatical mistakes is essential if you want a new job. Writing skills are an important part of communication and they have to be developed, since it is used in many areas of our daily life. Good writing allows you to communicate your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations. If you want to write well†¦ read, read, and then read some more. Read good writing. Read bad writing. Learn to know the difference. Note for simplicity of style: noun, verb, object; noun, verb, object. It worked for Hemingway, who often said that his ultimate goal was to create the perfect sentence. Read some Hemingway, and not just his novels, but some of his early newspaper writing. Theres never been better news and feature writing, ever. When you read the works of these and other fine writers, notice the simplicity of their language and how they vary their sentence structure and length. Some sentences number two or three words; others run an entire paragraph. There are countless tips on writing well, but I leave you with this one: read first, then write. –Bill Reed Therefore, you need to take into account the next steps to produce good writing (in no particular order): 1. Clarity and focus: in good writing, everything makes sense and readers don’t get lost or have to reread passages to figure out what’s going on. Focused writing sticks with the plot or core idea without running off on too many tangents. 2. Organization: a well-organized piece of writing is not only clear, it’s presented in a way that is logical and aesthetically pleasing. You can tell non-linear stories or place your thesis at the end of an essay and get away with it as long as your scenes or ideas are well ordered. 3. Ideas and themes: is the topic of your paper relevant? Does your story come complete with themes? Can the reader visualize your poem? For a piece of writing to be considered well crafted, it has to contain clearly identifiable ideas and themes. 4. Voice: this is what sets you apart from all other writers. It’s your unique way of stringing words together, formulating ideas, and relating scenes or images to the reader. 5. Language (word choice): we writers can never underestimate or fail to appreciate our most valuable tools — words. Good writing includes smart word choices and well-crafted sentences. 6. Grammar and style: many writers would wish this one away, but for a piece of writing to be considered good (let alone great), it has to follow the rules of grammar (and break those rules only when there’s a good reason). Style is also important in ensuring that a piece of writing is clear and consistent. Make sure you keep a grammar book and style guide handy. 7. Credibility or believability: nothing says bad writing like getting the facts wrong or misrepresenting oneself. In fiction, the story must be believable (even if it’s impossible), and in nonfiction, accurate research can make or break a writer. 8. Thought-provoking or emotionally inspiring: perhaps the most important quality of good writing is how the reader responds to it. Does she come away with a fresh perspective and new ideas? Does he close the cover with tears in his eyes or a sense of victory? How readers react to your work will fully determine your success as a writer. 9. Sentence Fluency that is smooth and expressive: Fluent sentences are easy to understand and fun to read with expression. 10. Use transitional expressions to help readers understand where your message is going. Common transitional expressions include therefore, consequently, however, then, first, next, and although. To have a good writing not only is necessary to not make mistakes, but to follow some steps to enrich the work. And to achieve that, you need to have qualities in terms of patience and organization. In other words, a good writing is a complicated process that takes time. But if you follow the guidelines that are set out it will be easy and successful. For that reason, is very important to practice writing. [ 1 ]. Peha, Steve. Looking for Quality in Student Writing. Teaching That Makes Sense. 2003 . [ 2 ]. Writing Skills. SkillsYouNeed. 2012 . [ 3 ]. Reed, Bill. Developing Good Writing Skills. Academic Tips. 2008 . [ 4 ]. Donovan, Melissa. Eight Characteristics of Good Writing. Writing Forward. 2012 .